In the summer of 2015, Three friends, Mike, Ike and Adam went to Europe and Africa for Business and vacation. Visited countries like the UK, Spain, Nigeria and Morocco. Through these visits, Adam introduced us to Patricia Ruano and the Mossto brand.
We saw the intricately engineered women’s high heeled shoe and together believed that this could very well be the beginning of the future of high heels for women and optimistically, the future of shoes for men: Instantly Customizable Footwear.
We also believed that the women in our lives, deserved and really needed this shoe. We loved our women so much and thought it would serve as a great gift from a long vacation trip away from them.
We believed again, that we shouldn’t just have our women wear this shoe, but every woman in the world deserved this new, functional, well-engineered, customizable, comfortable and pulchritudinous high-heeled shoe.
Truth is, we tried them on ourselves just to measure the comfort level. And yes, they were comfortable for even men to try on.
So, we bought as many as we could carry in our luggage and took them home to begin this journey of convincing women around the world to try these shoes on and stop carrying extra shoes or flats in their bags.
We are so confident that when you try on your first pair, you would want more pairs. We see this happen online with women shopping on our company website. Thus our free 180 day exchange program: Exchange your shoes anytime within the first 180 days for a different pair.